Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the June 2011 installment of "Ten Great Ecommerce Ideas."
Offer Guest Checkout Option
“Many consumers will not purchase through a website if it requires them to register first. Be sure to offer the option to check out as a guest. Customers will utilize the guest checkout feature so they don't have to set up an account. And, by not requiring a login to place an order, you will almost certainly improve your conversion rate. Also, websites that don’t require a login to comment will see a dramatic increase in comments.”
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